Cradle to cradle is the most intelligent book on environmentalism i have ever read, by far. Michael braungart audio books, best sellers, author bio. Remaking the way we make things 9780865475878 by michael braungart. Michael braungart, as a strategic environmental consulting and design firm, dedicated to revolutionizing the design of products and services worldwide using cradle to cradle design. Download it once and read it on your kindle device, pc, phones or tablets. Mcdonough braungart design chemistry follow following mbdc was founded in 1995 by internationally recognized architectdesigner william mcdonough together with prof. It is a manifesto detailing how to achieve their cradle to cradle design model. This allows us to support companies to move onto the right path and become part of the change. Our goal is to establish the cradle to cradle design principles for a circular. He coauthored with william mcdonough the bestselling book of the same name, and has. Environmentalists are normally the last people to be called shortsighted, yet thats essentially what architect mcdonough and chemist braungart contend in this clarion call for a new kind of. With this book, mcdonough and braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. He receives the prestigious award for his work in the field of ecology and sustainability, especially for his research and performance in the context of the cradle to cradle principle.
Our work is grounded in the cradle to cradle philosophy developed by our founders, designer william mcdonough and chemist dr. Braungart coined the term ecoeffectiveness together with the us architect. Cradle to cradle by michael braungart penguin books new zealand. Design for sustainability, which served as the development guidelines for the worlds fair in hannover in 2000. Mcdonough in their product design and development firm, mcdonough braungart design chemistry. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry. Braungart is professor of cradle to cradle design, ecodesign and. Cradle to cradle audiobook by william mcdonough, michael.
Transforming the school and workplace through deep respect and courage. Regardless of whether you agree with the authors views, you will find excellent arguments, good research, and clear explanations from philosophical, historical, scientific, and business perspectives. Designed by patternity, the awardwinning creative studio and pattern consultancy. Michael braungart is patrick wilkie, who is finding circular solutions for temporary settlements congratulations patrick. Saving energy, living moderately, making production processes more efficient and less harmful to prof. The fact that this book is not printed on paper gives some visceral justification to the theories inside. Cradle to cradle is an important book which condemns current practices while stimulating ones imagination and hope for the future.
But as architect william mcdonough and chemist michael braungart point out in this provocative, visionary book, this approach only perpetuates the oneway, cradle to grave manufacturing model, dating to the industrial revolution, that creates such fantastic. The most immediately impressive thing about cradle to cradle is the material itself. He is also cofounder and scientific head of mcdonough braungart design chemistry mbdc in charlottesville, virginia usa, and founder and scientific head of the hamburger umweltinstitut hui. Use features like bookmarks, note taking and highlighting while reading cradle to cradle. The book, by michael braungart and william mcdonough, became a bestseller worldwide. Braungart founded the epea umweltforschung in hamburg. The book argues that a radical change must be made to the western worlds industrial and manufacturing systems, which are devastating to the natural world in their present state. Jan 28, 20 its been about two and a half years since the launch of the cradle to cradle products innovation institute, the nonprofit chartered by architect and designer william mcdonough and chemist michael braungart to bring about a largescale transformation in the way we make the things we make. Recently, he accepted a visiting professorship at the darden school of business, lecturing on such topics as ecoefficiency and ecoeffectiveness, cradle to cradle. A series of special editions of the best popular science books to explore the patterns of our planet. Michael braungart is founder of epea international umweltforschung gmbh and cofounder of mbdc mcdonough braungart design chemistry in charlottesville, virginia. In this visionary book, chemist michael braungart and architect william mcdonough challenge this status quo and put forward a manifesto for an intriguing and. Michael braungart has pioneered the cradle to cradle design concept.
Michael braungart academic chair cradle to cradle for innovation and quality at. Since epea gmbh was founded in 1987 in hamburg by prof. Michael braungart is a worldrenowned chemist and business leader, and codesigner, with bill mcdonough, of the cradle to cradle design and intelligent materials pooling frameworks. Remaking the way we make things, by william mcdonough and michael braungart, offers an alternative to the linear cradle to grave industrial model of extract, manufacture, use, and dispose of. William mcdonough and michael braungart cowrote this design manifesto in 2002. Braungart also works together with american architect and designer william a. Jul 25, 2002 the idea that growth can be good is anathema to most environmentalists. As william mcdonough and michael braungart argue in their provocative, visionary book, however, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste.
Michael braungart is a chemist and widely known for his work with the cradle to cradle design concept, which he developed together with the american architect william mcdonough. At the heart of epea is cradle to cradle design, to create products oriented toward a lifecycle economy. Sep 30, 2008 michael braungart cradle to cradle design. Braungart is coauthor of the hanover principles of design. Cradle to cradle is a essentially book of questions, and a calling for people to not only rethink the way we make things, but to rethink the way we perceive ourselves as pitted against the natural world, rather than working with the natural world. Michael braungart, it has developed into an international innovation partner for environmentally friendly products, processes, buildings and urban districts. The book calls for the transformation of human industry through ecologically intelligent design. Michael braungart in their 2002 book, cradle to cradle.
Michael braungart these principles of sustainability as we understand the word today do not sound attractive. Cradle to cradle by michael braungart penguin books australia. Download for offline reading, highlight, bookmark or take notes while you read cradle to cradle. Michael braungart cradle to cradle keynote entrepreneurship summit 2015 in berlin duration. Tanja scheelhaase epea internationale umweltforschung gmbh. Cradle to cradle by michael braungart penguin books new. Yet thats exactly the argument made by william mcdonough and michael braungart in cradle to cradle.
The book introduces cradle to cradledesign to the public. Remaking the way we make things ebook written by william mcdonough, michael braungart. As william mcdonough and michael braungart argue in their provocative, visionary book, however, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Remaking the way we make things av william mcdonough, michael braungart isbn 9780865475878 hos adlibris. It introduces the concept of cradle to cradle where at the end of their useful life, products are not thrown away but become input for new products. He holds the chair and is founder of the cradle to cradle design paradigm as well as coauthor of the book cradle to cradle. Braungart is the recipient of numerous honors, awards, and fellowships.
Published in 2002, cradle to cradle is widely acknowledged as one of the most. Michael braungart quotes author of cradle to cradle. David suzuki, professor emeritus, university of british columbia. Braungarts work has been published in numerous journals on science, public affairs, design and environment in europe and the us. Remaking the way we make things book online at best prices in india on. He was one of the founders of germanys green party. He also coauthored two books with william mcdonough. Remaking the way we make things patterns of life first edition fifth printing by braungart, michael, mcdonough, william isbn. But as architect william mcdonough and chemist michael braungart point out in this provocative, visionary book, this approach only perpetuates the oneway, cradle to grave manufacturing model, dating to the industrial revolution, that creates such fantastic amounts of waste and. Michael braungart is founder and scientific ceo of epea internationale umweltforschung gmbh in hamburg. The competition was targeted to reach cradle to cradle and circular economy researchers and entrepreneurs with specific questions to pose to prof.
A manifesto for a radically different philosophy and practice of manufacture and environmentalism reduce, reuse, recycle urge environmentalists. Mar 01, 2010 but as this provocative, visionary book argues, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. If the future can be positive, why choose differently. Michael braungart cradle to cradle keynote entrepreneurship summit 2015 in berlin prof. Since working for greenpeace international in the 1980s, dr. Remaking the way we make things kindle edition by mcdonough, william, braungart, michael.
With this book, mcdonough and braungart open our eyes to the way to genuine. Remaking the way we make things is a 2002 nonfiction book by german chemist michael braungart and u. But as this provocative, visionary book argues, this approach perpetuates a oneway, cradle to grave manufacturing model that dates to the industrial revolution and casts off as. Mar 09, 2005 think about efficient sex, braungart said. Cradle to cradle by michael braungart penguin books. Following the advice of their book, we could begin to use products that were truly elegant products that would evade birth to death cycles by being suitable for birth to rebirth cycles. Michael braungart is a german chemist who holds a chair in industrial ecology and cradle to cradle management at erasmus university in rotterdam. Braungards cradle to cradle ansatz stellt eine gute erganzung des entrepreneurial design ansatzes.
Remaking the way we make things by michael braungart and william mcdonough 2002, paperback at the best online prices at ebay. With this message cradle to cradle supports people to go beyond our traditional patterns and mindsets. Remaking the way we make things michael braungart, william. Cradle to cradle by michael braungart, william mcdonough. He is a visiting professor at tu delft, the netherlands. A manifesto for a radically different philosophy and practice of manufacture and environmentalism reduce. By providing a framework of redesign of everything from carpets to corporate campuses, mcdonough and braungart make a revolutionary yet viable case for change and for remaking the way we make things. Our goal is to establish the cradle to cradle design principles for a circular economy in all industry sectors. William mcdonough and michael braungart imagine how human society might, at last, begin. Remaking the way we make things is a work of nonfiction by william mcdonough and michael braungart, published in 2002.
Remaking the way we make things, architect william mcdonough and chemist michael braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates the concept of waste. In particular, the pair were praised for their 2002 book cradle to cradle. The upshot of the book is that humanitys whole philosophy of designing technology is destructive to the planet. Books are usually printed on a fairly high grade of paper compared to, say, that used in newspapers, paper which everyone knows comes from cutting. In partnership with mcdonough, braungart released the book cradle to cradle. David suzuki, professor emeritus, university of british columbia show more. Michael braungart is a chemist and founder of the environmental protection encouragement agency epea in hamburg. Remaking the way we make things michael braungart, william mcdonough on. Cradle to cradle proposes a new paradigm whereby a products reuse is built into it from the beginning for example, this books plastic paper. Coauthor of a book on cradle to cradle design and founder of design firms in the united states and his native germany that help businesses follow these.
Since the fall of 2008 he also lectures at erasmus university rotterdam. William mcdonough and a great selection of similar new, used and collectible books available now at great prices. Cradle to cradle audiobook william mcdonough, michael. The book challenges cradle to grave thinking in that most production is destined for landfill. Braungart also serves as scientific manager of the hamburg environmental institute.
But as architect william mcdonough and chemist michael braungart point out in this provocative, visionary book, this approach only perpetuates the oneway, cradle to grave manufacturing model, dating to the industrial revolution, that creates such. Remaking the way we make things by william mcdonough. Braungart has been an international leader on research and consultancy. The book presents ideas that rather than being green, we need to think of all components to be a resource and to consider properties of the materials involved. Efficiency is ugly, says braungart, coauthor of cradleto. The muchanticipated followup to their breakthrough book cradle to cradle, the upcycle will hit the shelves on april 16th, and we got a chance to check the book out ahead of its release read on. This allows us to support companies to move onto the right path and become part of. For further details please look at epea internationale umweltforschung cradle to cradle at epea. Remaking the way we make things, which strongly advocated for cradle to cradle approaches within businesses to design products which eliminate the concept of waste, use clean energy, value clean water and healthy ecosystems.
276 1650 360 249 1223 1616 415 656 66 518 14 1493 1251 279 903 462 1116 441 1641 652 1425 1204 1649 536 293 524 915 1166 638 319 714 622 185 766 739 563 1324